What is By Any Means?
By Any Means Basketball is an athletic organization aiming to bring top tier, science-based training to every basketball player in the global hoop community. Using every means from in-person development and mentoring, to online content, programs, and consultation, we believe that every hooper in the world can elevate their game with By Any Means' unique perspectives, training styles, and research-backed methods.
Who is Coleman Ayers?
Coleman launched By Any Means as a high schooler in 2015, with a mission to do change the world with a basketball. The vision began with Coleman pioneering the #AttentionToDetail series on YouTube while training local hoopers as a 16 year old hooper, and has grown into a global movement with an audience of over 300,000, as well as over a hundred hoopers trained in-person at every level.
Coleman's philosophy revolves around using science and research-backed methods to optimize the training of athletes. Skills training, and performance training are Coleman's specialties, as well as the nutrition, recovery, and psychology components that go into engineering the complete basketball player.
Coleman is receiving his degree in exercise physiology at the University of Miami and is located in the Washington, DC and Miami, FL metro areas.