What is By Any Means?
By Any Means Basketball is a training and media organization aiming to bring top tier, innovative training to every hooper in the global basketball community.
Using every means from in-person development and mentoring, to online content, programs, and consultation, we believe that every hooper in the world can elevate their game with our unique perspectives, training styles, and passion to change the world through hoops.
Using every means from in-person development and mentoring, to online content, programs, and consultation, we believe that every hooper in the world can elevate their game with our unique perspectives, training styles, and passion to change the world through hoops.
Who is Coleman Ayers?
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Coleman launched By Any Means as a high schooler in 2015, with a mission to change the world with a basketball. The vision began with Coleman pioneering the Attention to Detail series on YouTube while training local hoopers as a 16 year old hooper, and has grown into a global movement with a loyal following of over 500,000, as well as thousands of hoopers trained in-person at every level, from youth to NBA, and in 25+ countries (see our Grow the Game Camps).
Coleman's philosophy revolves around using a blend of artful creativity with science and research-backed methods to optimize the training of athletes. Skills training and performance training are Coleman's specialties, as well as the nutrition, recovery, and psychology components round out the process of engineering the complete basketball player. Coleman received his degree in strength & conditioning at the University of Miami and is located in the Miami, FL metro area. |
What's New?
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Europe tour, '24From mid-March to mid-April, Coleman and the By Any Means team spent time in 12 European countries, running camps for athletes, clinics for coaches, and learning more about European hoops! It's always an incredible time to connect with By Any Means supporters across the continent and experience brand new basketball cultures.
The list of cities included: Luxembourg, Belgrade, Madrid, Barcelona, London, Munich, Lisbon, Reykjavik, Stockholm, Oslo, Nice/Monaco. |
By Any Means Academy TorontoIn April '24, Coleman and By Any Means opened up the first By Any Means Academy in Toronto, to bring a unique, innovative training methodology and unmatched culture to the GTA, with By Any Means coach Zoran Savic in charge!
Check out more info here: byanymeanstoronto.ca. |
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ADAPT AcademyAfter growing tired with AAU basketball culture in the USA, Coleman and ADAPT Co-Founder Gabe Macias began a shift in the opposite direction, with a club organization that spans across coasts and:
Check out more about our locations in San Diego and Miami! |
Deep Skill book releaseAfter two years of work, Coleman released Deep Skill: The Basketball Coaches' and Players' Guide to Understanding and Developing True Skill.
This book is a gem for any skills trainer, coach, or even dedicated player! Find the link to the book here. |
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Philippines immersionThrough our partner nonprofit, The Athlete Empowerment Initiative, Coleman andd Cam immersed themselves in the world's hoop capital for a week! This project's mission was to give back to an underserved hoops community by upgrading basketball courts in inner-city Manila, hosting a popular 3x3 tournament, and actively engaging with the local youth.
Check out the full project page here and the full documentary from the time there here! |
Australia & Asia tourWe took a two-month trip through five cities in Australia, the Philippines, South Korea, Vietnam, and Hong Kong to run camps, meet dedicated followers, educate coaches and trainers, and open new perspectives of the basketball world.
The tour was a major success, with over 500 athletes coming out to train, and even more importantly, so many new relationships kindled and lessons learned on our part! |
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