THE VIRTUAL ACADEMY

Everything you need to train like a serious hooper, even when no coach is around.

Proven systems. Real in-game transfer. No more guessing.

🌎 Trusted by 10,000+ players in 150+ countries!

THE POINT GUARD PROGRAM

ULTIMATE BALLHANDLING PROGRAM

THE MENTAL SKILLS ACADEMY

The In-Season

System

Small Guard Essentials PROGRAM

THE Ultimate Shooting Program

Ultimate Athleticism

Program

The Lockdown Defender Program

Advanced Handles Extension

OR, IF YOU WANT EVERYTHING IN ONE Place

The Ultimate Development HQ combines every program above into one structured daily development system with skill, IQ, athleticism, and mindset all working together!

The Virtual Academy

What's Inside:

STRUCTURED DAILY DEVELOPMENT

A guided daily system combining reflection, challenges, and applied tools to build real psychological skills over time, not just motivation.

ON-COURT APPLICATION

A guided daily system that removes guesswork. Every program is built around intentional structure, progression, and constraints so your work actually compounds over time.

SKILL, IQ & MINDSET TOGETHER

Short, purposeful add-ons that integrate directly into your workouts, pickup runs, and games, ensuring what you train shows up when it matters.

EDUCATION & TOOLS ON DEMAND

Breakdowns, explanations, and frameworks that teach you why things work, so you become a smarter, more adaptable player over the long term.

Every program inside the Virtual Academy is built to work on its own, or together as one complete system.

SUCCESS STORIES

REAL COACHES, REAL GROWTH

See how we've transformed sports businesses like yours.

Brantley Osborne

West Virginia

“In just two months of being with By Any Means, business has been awesome. Running your own business can be a lot, and to really do it the right way, you need a team. They’ve become the backbone of what I do—providing a ton of resources and helping me run the overall business. It’s a collaborative process. Every move we make is a discussion. I didn’t have to give up anything—it’s still my business, but now I’ve got a team I can run ideas through, get tips, and move in the right direction. Most importantly, it frees me up to do what I do: coach basketball.”

Zoran Savic

Toronto

“If you’re thinking about taking that first step—take it. I started as a kid who just loved basketball and didn’t expect much to come from it. Fast forward, I’m now a full-on business owner, traveling the world, meeting amazing people, and growing in every way. My personal life is better, I’m healthier, my relationships are stronger, and I’ve become a better communicator and listener. Even if none of this pans out, it’s already a net positive. But you’ve got to be locked in. It starts with investing in yourself.”

Elijan de Guzman

San Jose

“Since joining BAM, everything’s been super smooth. It’s helped me take a real step forward in my business. The resources, the connections, and the support have been a dream come true. I’ve mixed my passion for basketball with my passion for helping people grow. Before BAM, it felt a little lonely. Now I’ve got a network, I’ve hosted my first camp with 30 people, and financially I’m doing way better thanks to the systems and membership program. It’s been nothing but great news.”

The Reality of how players work on their game

Most training doesn't translate

We asked over 500 Virtual Academy members about how they trained in the past. Here's what we learned about how players are truly developing around the world:

0%
Don't feel like their prior training translated to the game
0%
Actually trained the mental side of basketball before the VA
0%
Feel stuck despite training harder than ever
0%
Said that the Virtual Academy significantly improved progress

SUCCESS STORIES

REAL RESULTS:

How we've helped players just like you transform their game virtually

Karl, Sweden 🇸🇪

Staying consistent on the Virtual Academy helped Karl consistently elevate each year. He's now not only playing, but killing, in 2nd division Sweden as a teenager!

Jordan, Australia 🇦🇺

Jordan dialed in on the mental side of the UDHQ and absolutely exploded the next season!

Coach-Led. Expert-Backed.

Meet the team

We don’t just support sports businesses—we run one too. Our team knows what it takes to attract athletes, manage operations, and scale sustainably because it’s what we do every day. We build the same systems for you that we use ourselves.

Coleman Ayers

Coleman Ayers
Founder

Zoran Savic

Zoran Savic
Systems Director

Cam Wells

Cam Wells
Director of Content & Partnerships

Mike Eluki

Mike Eluki
Operations Director & Business Consultant

Alex Silva

Alex Silva
Business Consultant

Davis Ramos

Davis Ramos
Head of Marketing

If you're not familiar...

About BAM & Coach Coleman Ayers

10 years of coaching experience with youth, NCAA, and professional athletes.

Author of two best-selling books dissecting the science and art of basketball through the lens of skill acquisition and movement.

Coaching experience in 35 countries.

Provides consulting, film breakdowns, and training programs to NBA and EuroLeague players year-round.

Plans and executes coaching for 200+ youth players across 7 academies and spreads innovative coaching content to an audience of 600,000 people globally.

This system was built through years of coaching, testing, and refining what truly helps players grow, both on and off the court.

READY TO Go?

Revolutionize Your Training Today!

Medical Disclaimer:

Please note that as with any resistance training program, there are inherent health and safety risks that accompany the completing the Ultimate Athleticism Program. By performing the program, you are agreeing that you have been screened by a medical professional to clear you for intense exercise, and that By Any Means, LLC is not liable for any health issues, injuries, or worse that come about. No information in the program is considered professional medical advice, this is strictly a blueprint for basketball players to safely train in the gym.

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