A COMPLETE MENTAL PERFORMANCE SYSTEM FOR BASKETBALL
A structured mental training program designed to help players build confidence, focus, resilience, and freedom, so your skill actually shows up in games.
Mental Skills Academy
What's Inside:
STRUCTURED DAILY MENTAL TRAINING
A guided daily system combining reflection, challenges, and applied tools to build real psychological skills over time, not just motivation.
ON-COURT MENTAL APPLICATION
Short on-court add-ons that integrate mental skills directly into your workouts, pickup runs, and games, so mindset translates to performance.
MENTAL SKILLS LIBRARY & IQ VAULT
Educational breakdowns covering confidence, focus, flow state, routines, emotional control, creativity, and performance psychology, explained simply and practically.
MEDITATION & AWARENESS TRAINING
A progressive meditation system designed for athletes, teaching you how (and why) to use different forms of meditation to sharpen awareness, calm nerves, and reset mentally.
This isn’t theory. It’s mental training you can actually use on the court and in life!
THE BAM DIFFERENCE
What Makes the Mental Skills Academy Different?
Most players talk about mindset. Very few actually train it.
BUILT FOR REAL-GAME PRESSURE
Mental skills only matter if they show up when the game speeds up.
This program is designed to help you apply confidence, focus, and emotional control in live basketball environments, not just in isolation.
Mental skills trained under realistic pressure
Tools designed to work in pickup, practice, and games
Focus on transfer, not just awareness
TRAIN YOUR MIND ANYWHERE
You don’t need perfect conditions to build elite mental skills.
This program gives you daily mental training you can do on your own, then teaches you how to apply it when you step back on the court.
Daily mental reps without needing a team
Portable tools you can use anywhere
Clear bridges from solo work → live play
PRACTICAL, NOT MOTIVATIONAL
This isn’t hype. It’s skill development for the mind.
You’ll learn how to recognize patterns in your thoughts, control emotional swings, and build consistency — without relying on speeches or temporary motivation.
Clear frameworks instead of vague advice
Skills you can repeat under stress
Mental habits that compound over time
after the 12 weeks:
You’ll notice:
YOU PLAY Way More Free
Mistakes don’t spiral. Pressure doesn’t overwhelm you. You trust yourself more, and it shows.
YOU FOCUS MORE EASILY
You stay present longer, recover faster after mistakes, and enter flow states more consistently.
YOUR CONFIDENCE BECOMES STABLE
Not based on makes or misses but on preparation, awareness, and control for real, consistent confidence.
SUCCESS STORIES
REAL COACHES, REAL GROWTH
See how we've transformed sports businesses like yours.
Brantley Osborne
West Virginia
“In just two months of being with By Any Means, business has been awesome. Running your own business can be a lot, and to really do it the right way, you need a team. They’ve become the backbone of what I do—providing a ton of resources and helping me run the overall business. It’s a collaborative process. Every move we make is a discussion. I didn’t have to give up anything—it’s still my business, but now I’ve got a team I can run ideas through, get tips, and move in the right direction. Most importantly, it frees me up to do what I do: coach basketball.”
Zoran Savic
Toronto
“If you’re thinking about taking that first step—take it. I started as a kid who just loved basketball and didn’t expect much to come from it. Fast forward, I’m now a full-on business owner, traveling the world, meeting amazing people, and growing in every way. My personal life is better, I’m healthier, my relationships are stronger, and I’ve become a better communicator and listener. Even if none of this pans out, it’s already a net positive. But you’ve got to be locked in. It starts with investing in yourself.”
Elijan de Guzman
San Jose
“Since joining BAM, everything’s been super smooth. It’s helped me take a real step forward in my business. The resources, the connections, and the support have been a dream come true. I’ve mixed my passion for basketball with my passion for helping people grow. Before BAM, it felt a little lonely. Now I’ve got a network, I’ve hosted my first camp with 30 people, and financially I’m doing way better thanks to the systems and membership program. It’s been nothing but great news.”
The Reality of how players work on their game
Most training doesn't translate
We asked over 500 Virtual Academy members about how they trained in the past. Here's what we learned about how players are truly developing around the world:
Mental skills aren’t optional. They’re the difference between potential and performance.
THE process
HOW IT WORKS:
01
Purchase the Program
Register today to get started immediately!
02
GET ACCESS
Head to your email for access instructions.
03
Open in browser or the app
Access your program within minutes!
04
Get Started & Stay in Touch
Use the app DM to shoot us questions & stay in touch!
Your Questions, Answered
FREQUENTLY ASKED QUESTIONS
How are the programs organized?
The Mental Skills Academy is a daily guide with meditation, a mental development challenge, instructional videos, and more included each day! It's very flexible to be adjusted, although we strongly suggest sticking close to the plan considering you don't need any equipment or resources to get most of it done!
What resources do I need?
The Mental Skills Academy is meant to be done with no essential resources! It's great to have places to hoop and apply these concepts on-court, but we've even had injured players who have gone through the program without any ability to apply on court, and have seen big jumps.
How much time do I need to commit each week?
The routine will vary, but most days, it's no longer than 15-30 minutes maximum!
What skill level are the programs designed for?
Each drill can be adjusted based on skill level. All programs have been tested on players of all levels (literally intermediate youth up to NBA players), and have proven to meet players where they're at, especially with the progressions and regressions we provide to make it easier or more difficult!
Do I get lifetime access to the content?
Yes, the MSA is a one-time payment, lifetime access program!
Can I pay with PayPal or other options?
We understand that sometimes, card purchases are not possible. So we've made this possible! Please send an email to [email protected] to get your solution ASAP.
Are there refunds?
No refunds are accepted on Virtual Academy programs.
SUCCESS STORIES
REAL RESULTS:
How we've helped players just like you transform their game virtually
Karl, Sweden 🇸🇪
Staying consistent on the Virtual Academy helped Karl consistently elevate each year. He's now not only playing, but killing, in 2nd division Sweden as a teenager!
Jordan, Australia 🇦🇺
Jordan dialed in on the mental side of the UDHQ and absolutely exploded the next season!
Coach-Led. Expert-Backed.
Meet the team
We don’t just support sports businesses—we run one too. Our team knows what it takes to attract athletes, manage operations, and scale sustainably because it’s what we do every day. We build the same systems for you that we use ourselves.
Coleman Ayers
Founder
Zoran Savic
Systems Director
Cam Wells
Director of Content & Partnerships
Mike Eluki
Operations Director & Business Consultant
Alex Silva
Business Consultant
Davis Ramos
Head of Marketing
If you're not familiar...
About BAM & Coach Coleman Ayers
10 years of coaching experience with youth, NCAA, and professional athletes.
Author of two best-selling books dissecting the science and art of basketball through the lens of skill acquisition and movement.
Coaching experience in 35 countries.
Provides consulting, film breakdowns, and training programs to NBA and EuroLeague players year-round.
Plans and executes coaching for 200+ youth players across 7 academies and spreads innovative coaching content to an audience of 600,000 people globally.
This system was built through years of coaching, testing, and refining what truly helps players grow, both on and off the court.
READY TO Go?
Revolutionize Your Training Today!
Medical Disclaimer:
Please note that as with any resistance training program, there are inherent health and safety risks that accompany the completing the Ultimate Athleticism Program. By performing the program, you are agreeing that you have been screened by a medical professional to clear you for intense exercise, and that By Any Means, LLC is not liable for any health issues, injuries, or worse that come about. No information in the program is considered professional medical advice, this is strictly a blueprint for basketball players to safely train in the gym.
Please find our Privacy & Cancellation policy here.
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